Competition in the
smoothie industry is very stiff with products such as booster Juice, Jamba
Juice and Jugo Juice competing for a market share. The companies that produce
these juices are trying to outdo each other in the competition war. With the
increasing awareness of healthy eating, healthy drinks are used as the major
point of focus in this competition. In the book, "Juice Boost! - Juices, Smoothies & Booster Recipes for Supercharged Health", it mentions that Booster Juice is arguably the most
popular among the consumers due to the inherent health benefits that are
associated with the juice. The wheat glass
shots are very popular with many consumers due to the many health benefits that
are associated to this drink. As discussed before, this particular type of drink is
believed to address more than 50 health issues which include purifying the
liver, neutralizing toxins, treating sugar disorders among many other benefits.
Jamba Juice is also a healthy drink, but it has been faulted for containing a
lot of sugars. Jugo Juice health drink has as received a fair share of
criticism with some people claiming it is not as smooth as compared to the
products manufactured by its competitors.
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