Wednesday, March 11, 2015

Smoothie Industry Competition: Jugo Juice, Jamba Juice or Booster Juice?


Competition in the smoothie industry is very stiff with products such as booster Juice, Jamba Juice and Jugo Juice competing for a market share. The companies that produce these juices are trying to outdo each other in the competition war. With the increasing awareness of healthy eating, healthy drinks are used as the major point of focus in this competition. In the book, "Juice Boost! - Juices, Smoothies & Booster Recipes for Supercharged Health", it mentions that Booster Juice is arguably the most popular among the consumers due to the inherent health benefits that are associated with the juice.  The wheat glass shots are very popular with many consumers due to the many health benefits that are associated to this drink. As discussed before, this particular type of drink is believed to address more than 50 health issues which include purifying the liver, neutralizing toxins, treating sugar disorders among many other benefits. Jamba Juice is also a healthy drink, but it has been faulted for containing a lot of sugars. Jugo Juice health drink has as received a fair share of criticism with some people claiming it is not as smooth as compared to the products manufactured by its competitors.





Which smoothie chain do you prefer? Jamba Juice, Jugo Juice, Booster Juice, Freshly Squeezed? Maybe you prefer another brand out there? Let me know!

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