Wednesday, March 11, 2015

Corporate Social Responsibility for Booster Juice


Booster Juice has partnered with a popular nutrition program known as Informed Dining. The major responsibility of this group is to educate the consumers on how they can eat healthy. As part of a company that offers food products, it is the responsibility of the Booster Juice to ensure that its consumers do not consume food products that can affect their health negatively. The Informed Dining Program is a voluntary for any person of company to take place in educating the consumers on healthy eating habits. Some companies view participating in corporate social responsibility program as a liability and a waste of valuable resources. However, as for the Booster Juice Company, taking part in this program is its way of giving back to the society by ensuring that their customers are not harmed by the food that they eat. The program mostly targets people who eat out because they are the ones who are at risk of eating unhealthy food. 


The program is expanding to new cities in Canada and will be in Ontario by the end of this year. 

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