Smoothie Industry Competition: Jugo Juice, Jamba Juice or Booster Juice?

Competition in the smoothie industry is very stiff with products such as booster Juice, Jamba Juice and Jugo Juice competing for a market share. The companies that produce these juices are trying to outdo each other in the competition war. With the increasing awareness of healthy eating, healthy drinks are used as the major point of focus in this competition. In the book, "Juice Boost! - Juices, Smoothies & Booster Recipes for Supercharged Health", it mentions that Booster Juice is arguably the most popular among the consumers due to the inherent health benefits that are associated with the juice.  The wheat glass shots are very popular with many consumers due to the many health benefits that are associated to this drink. As discussed before, this particular type of drink is believed to address more than 50 health issues which include purifying the liver, neutralizing toxins, treating sugar disorders among many other benefits. Jamba Juice is also a healthy drink, but it has been faulted for containing a lot of sugars. Jugo Juice health drink has as received a fair share of criticism with some people claiming it is not as smooth as compared to the products manufactured by its competitors.

Which smoothie chain do you prefer? Jamba Juice, Jugo Juice, Booster Juice, Freshly Squeezed? Maybe you prefer another brand out there? Let me know!

Corporate Social Responsibility for Booster Juice

Booster Juice has partnered with a popular nutrition program known as Informed Dining. The major responsibility of this group is to educate the consumers on how they can eat healthy. As part of a company that offers food products, it is the responsibility of the Booster Juice to ensure that its consumers do not consume food products that can affect their health negatively. The Informed Dining Program is a voluntary for any person of company to take place in educating the consumers on healthy eating habits. Some companies view participating in corporate social responsibility program as a liability and a waste of valuable resources. However, as for the Booster Juice Company, taking part in this program is its way of giving back to the society by ensuring that their customers are not harmed by the food that they eat. The program mostly targets people who eat out because they are the ones who are at risk of eating unhealthy food. 

The program is expanding to new cities in Canada and will be in Ontario by the end of this year.